Fabric's Manifesto

Curate your Digital Self and carry it with you to personalize your internet

Our Vision

For decades we’ve been leaving little pieces of ourselves all over the internet.

Every search, story, and click on Google, Instagram, TikTok, or more recently each prompt on ChatGPT, Claude, and Perplexity is a unique snapshot of our interests.

AI agents are now starting to be more useful. They’re moving from clunky chatbots into helpers that can take on real tasks. But for them to truly feel personal, they need to understand us as whole people: what we care about, what we like, and what we’ve experienced. Which changes as we evolve.

That’s where Fabric comes in. Our vision is that everyone should be able to carry their digital self with them, into any app, service, or AI agent they choose.

The Problem

Every platform only sees a slice of who we are.

Instagram knows the social butterfly, Google the obsessive investigator, and ChatGPT the workaholic. None of them come close to seeing the full picture.

In the real world, we choose which parts of ourselves to share depending on the moment. Online, it doesn’t work that way. Our digital self is broken up and fenced in by platforms that set their own rules about what we can do and who we can be.

This fragmentation holds us back. Every company, app, or agent trying to build something useful for us is working with a narrow, incomplete view. A handful of giants have the scale to personalize properly, while everyone else is left delivering generic, one-size-fits-all experiences.

And the gap keeps growing. As AI agents get better with context, the companies that control the most data will build services nobody else can match. They’ll attract even more context, which makes them even stronger. If nothing changes, we could end up with a single company controlling our entire digital life: deciding what we see, who we meet, and what we know.

What are we building?

Fabric brings scattered context together into your digital self that you own and control. With it, you can unlock experiences that feel truly personal, without being locked into a handful of platforms.

Imagine OpenTable recommending the perfect date-night spot by looking at your Instagram food stories. Or GetYourGuide knowing about your new obsession with art history before suggesting tours for your next trip. Or Daydream using your searches, stories, and shopping history to find outfits for you without you typing a single word.

Fabric is a personal context network. Just like Visa lets you pay anywhere in the physical world with one card, Fabric lets you sign in with your digital self anywhere in the digital world.

We have already built real-time integrations with Google, Meta, TikTok, LinkedIn, and Pinterest. We work hand in hand with EU and UK regulators to expand data portability rights. And we have shown that people are willing to share data with companies they trust. And that companies are willing to pay for it.

This portability also makes it easier to switch providers or try new services. It encourages companies to compete on the quality of the experience rather than on hoarding data.

And it is already happening. In just a few weeks, one of the UK’s largest fashion brands paid £30,000 in credits for over 3,000 customers to share recurring access to their Google search and shopping data.

Next, we are launching our user portal. Anyone will be able to sign up and start carrying their digital self into the apps, services, and AI agents they want. With Fabric, access to your digital self always happens on your terms, and no single company can play gatekeeper.

Why now?

We have seen this story before. For years, banks kept all of our financial data siloed inside their walls. With no competition, they had little reason to innovate. That changed in the mid-2010s when companies like Plaid and TrueLayer opened up access to user data with consent. Suddenly, new players like Cleo and Chime could build fresh products, and a whole wave of consumer fintech was born.

The same tipping point is here for consumer preference data.

New regulations are breaking open the gates. The Digital Markets Act in Europe has made Big Tech data portable for the first time, using frameworks that look a lot like Open Banking. The UK and other countries are drafting their own portability laws, and we are working closely with regulators to make context portability a global standard.

At the same time, the use cases are clear. Personalized experiences powered by rich user context are emerging everywhere: from shopping to travel to entertainment. The demand is already there, and AI agents are only accelerating it.

And the scale is massive:

• Over 50 million people use Google Takeout every year

• More than 1 million download their TikTok data every month

• Tens of thousands use Meta’s portability tools every day

What is missing is the infrastructure. People need a simple way to move their data, turn it into meaningful context, and selectively share it with the apps, services, and AI agents they want.

That is what Fabric is building. Context portability is no longer a niche idea. It is a mainstream need for millions of people who want products that feel like they were built just for them.

Curate your Digital Self with Fabric

We believe the internet should feel personal again. Not controlled by a handful of giants, but shaped by the people who use it every day.

Your digital self is yours. It should move with you, wherever you go. Into any app, service, or AI agent. Shared when you want, protected when you don’t.

Fabric exists to make that possible. We are building the infrastructure for context portability so that no single company can own your story, your choices, or your connections.

The time is now. The tools, the regulations, and the demand are already here. What is missing is a trusted way to unlock it.

That is the world we are building. A world where your digital self is whole, portable, and always in your hands.